Valletta ranked 4th European Best Destination in 2015. The Malta Tourism Authority proudly announces Valletta’s result among 20 European cities. The result represents an improvement compared to Malta’s previous performances. In 2014, Valletta was not nominated to participate, while in 2013 the city ranked 7th. This result is a great achievement, especially considering Valletta outranked large cities like Rome, London and Paris that haven’t even ranked in the first top 10, while this year’s winner was the French city Bordeaux. The Tourism Authority thanked all other authorities and Maltese companies involved in promoting Valletta and now all their efforts will be for preparing the city for its next challenge in 2018.
The Malta Tourism Authority announced earlier that Valletta was chosen among the 20 cities nominated to win the European Best Destination 2015 Award. The European Best Destinations is an European organization that promotes tourism on the continent. The organization has various offices opened throughout Europe and helps countries promote their natural wealth, diversity and quality of services.
During the last years, the European Best Destination title has been associated with European Excellence, that is why the Malta Tourism Authority was proud to announce the nomination. Considering tourism is one of the most important industries supporting the economy, obtaining this nomination would help Malta attract more foreign investors and also tourists.
The single nomination is important because cities ranking the first 10 positions will be promoted on social networks as being among the best destinations in Europe to be visited in 2015. Malta is already a sought destination for vacations thanks to the numerous number of Maltese companies that have contributed to the development of areas of strategic importance for the tourism industry.
Paul Bugeja, CEO of Malta Tourism Authority, declared it is a great honor for Malta to have Valletta nominated for the European Best Destination Award this year, especially since the city will be the European Capital of Culture in 2018.